New blog post: "Engage and die?"
A new study shows customers don’t want a relationship with your brand, and journalists are the same.When Brian Solis recently launched his book Engage he urged marketers to “engage or die”, because “social media has democratised influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers.” Solis said: “without engagement in these communities, we miss major opportunities to shape our marketing messages.”I completely agree,…Se mer




